SEO & Web Analytics

Search Engine Optimisation

Search Engine Optimisation (SEO) is the process carried out to increase your site’s organic ranking.

What is Organic Search Rankings?

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

The majority of web traffic is driven by these major commercial search engines: Google, Bing and Yahoo. By improving internal and external SEO aspects, you can beat your competitors to the post.

These are the areas we concentrate on, to improve your organic rankings.

Internal SEO

  • Keyword phrase in Page Title
  • Keyword phrase in URL (webpage address)
  • Keyword phrase in Description
  • Keyword phrase in Header Tag (the “H1, H2, H3″ tags)
  • Site structure
  • Site navigation
  • Site content
  • Good clean code
  • Load speed (Good hosting always helps)

External SEO

  • Google index count (how many pages from your domain are listed in Google)
  • Domain back links (how many links to your domain)
  • Page back links (how many links to the individual web page)
  • Social linking (Google +, Twitter and Facebook)
  • DMOZ Directory
  • Relevant directory listings

Web Analytics

Once you have embarked on the SEO journey, your progress needs to be measured, so that you know where you can improve on the work that has been started. As most site owners aim to be listed on the first page of Google, why not use all the resources that Google provides. For measuring traffic, Google Analytics and Statcounter are fantastic tools to understanding how users get to your site and what they do while they are there.

We are always ready to advise on how you can improve on and maintain your rank on search listings.

Contact us to find out more.